Lenovo: Memory price increases are the "new normal," and high DRAM and NAND prices will continue until after 2030.

According to Mars Finance, on June 26th, Lenovo issued a warning at the ISC 2026 conference: DRAM and NAND flash memory prices have entered a structural upward cycle. Even with major manufacturers continuing to expand production, prices are unlikely to fall back to early 2025 levels, and price increases will ultimately become the "new normal" from 2030 onwards. Lenovo showcased price trend charts for DRAM and NAND products in its conference presentation. According to its analysis, although major memory manufacturers such as Samsung, SK Hynix, and Micron are accelerating the construction of new capacity, the expansion effect is insufficient to bridge the supply-demand gap, and prices are expected to remain high for a long time. Meanwhile, Micron has publicly stated that it cannot meet market demand, including from strategic customers, and Samsung and SK Hynix have also issued similar signals, making it difficult to alleviate the supply shortage in the short term. This assessment has a profound impact on the entire consumer electronics industry chain. Lenovo warns that high memory costs will be passed down to PCs, game consoles, smartphones, and all terminal products equipped with memory or solid-state drives, and consumers will face continuous pressure from rising device prices over the next decade. According to data presented by Lenovo at ISC 2026, the current rapid rise in memory prices began in the late third quarter and early fourth quarter of 2025. At that time, DRAM and NAND prices began to break away from their previous cyclical fluctuation range, accelerating upwards to levels that were generally unexpected by the market.