Trump Media Group's core business has suffered a setback, and it is now transforming into the fields of crypto and financial services.

According to Foresight News , citing the Associated Press, Trump Media Technology is shifting its focus significantly from social media to areas such as crypto and financial services. Since Trump's re-election in November 2024, the company's stock price has fallen by more than 60%, wiping out over $6 billion in shareholder wealth. Recently, the company has not only experienced high-level turmoil but has also applied for a "crypto blue-chip ETF" and plans to build a large Bitcoin reserve. Analysts believe that against the backdrop of sluggish growth in its core social media business, Trump Media Technology is attempting to leverage the current favorable policy environment to promote cross-industry transformation in order to stabilize market confidence and retain investors.