OpenAI and Anthropic have maintained a relatively restrained approach to visual technology, leaving room for competition; xAI has launched an upgraded video model, betting on the image generation track.

According to sources familiar with the matter, xAI is increasing its investment in video and image generation tools, attempting to differentiate itself in multimodal capabilities. In contrast, OpenAI and Anthropic have relatively limited visual generation capabilities, leaving room for xAI to enter the market. It is understood that xAI launched an upgraded video model last week, emphasizing its continued progress in visual generation, while simultaneously introducing external collaborations in areas such as coding to counter competitors. Sources indicate that xAI is strengthening the user engagement and dissemination of its AI video tools, viewing it as a crucial competitive advantage for the next stage of product development. SpaceX has also publicly supported and mentioned the popularity of its AI video tools. (The Information)